Game Analytics

Data is a powerful thing. Modern development and business practices have taught us to go beyond subjective guesswork. Data analytics are relevant through all cycles of game development and are utilized by both indie and big studios. While data science is not a substitute for an idea, creativity or game design, it enhances our ability to learn and make effective decisions. It is a tool that allows us to better understand our users and is key to sustaining gaming interests.

A/B Testing

In-game development practice, A/B testing Is a process which involves testing application components, ranging from small UI tweaks to whole features and their configuration with live users to see how configurations of different features perform and affect KPI, proactively learn and gather meaningful data. While basic A/B testing is available to everyone, true capabilities can be reached only when the application is designed to be configurable from the ground up. A/B testing is a standard practice for our studio, as we always design each feature with configurability in mind, supported by our modular and flexible architecture.

Data analysis
as a service

As a technical partner, we provide full data analysis support. Starting from the initial game idea and client’s KPI targets, we design each game feature to be testable and configurable.

Our team has comprehensive experience transforming player data into insights from years of working on personal projects and those of our clients . Our analysts work with a production team to understand their data needs, collect piles of data and transform them into actionable findings that inform critical decisions and enhance the player experience.